The Story of OV:

Welcome to On Violet! On Violet is an online boutique established in August of 2020. We are an independent woman-owned and local small business. I have always had a strong passion for fashion and a lifelong dream of owning my own boutique. During the COVID-19 pandemic, I decided to dive deeper into my love for passion by starting my own social media of my favorite fashion finds and deals. This rekindled my love for fashion even more and I decided to leap at the chance of starting my own business. 

So, where did the name "on violet" come from? I thought long and hard about the name for this store, as it would be its name forever and the first thing people hear/see when it comes to this business. I wanted something that incorporates some of my favorite aesthetics, as well as promotes female empowerment. As someone who was born and raised a Jersey girl, I knew I wanted to represent New Jersey in some way. The state flower of New Jersey is the blue violet, so that is initially where "violet" comes in. This gave me the idea of coining a new term/expression to represent girl empowerment. I thought up the idea of "she's on violet" to represent a girl who is a girl boss and inspires others through being as powerful as she is. To be "on violet," you overcome any obstacle or barrier thrown your way to succeed and follow your dreams, just as I am with this boutique. As I follow in the footsteps of many other strong Jersey girl bosses, I want to inspire girls (and really ANY gender identity) from all over to be on VIOLET as the boss babe you are! (In regard to the butterflies you see everywhere on my website and logo- butterflies have a very special meaning to me. Butterflies have always been a sign of good luck and hope to me. They also have a personal meaning, as I lost a close childhood friend when I was young and she always loved butterflies. After she passed, I would see a butterfly when I thought of her and needed hope. Therefore, I felt that on violet wouldn't be complete without hope from our special butterflies!)

Flash Forward to Today:

OV has been continuing to grow as a brand and storefront over the past few months and introduce lots of new brands, both small and big. What started as a little stand at the local fair has transformed into incredible and unique storefronts with so much to offer! We now carry well known brands such as Boys Lie, Little Words Project, and Free People, as well as small businesses such as Pasted Nip, Prechi Creations, Litty Love, and so many more. We hope to continue to expand and introduce lots of new brands over the next year as well! To inquire about having your small. business pop up or be sold at our storefront or online, please email Morgan at morgan@shoponviolet.com.


Social Media:

Instagram @shoponviolet

Facebook www.facebook.com/shoponviolet

Tik Tok @onviolet


Instagram @morganndias

Tik Tok @coachmorg


Contact Us:



Original Store Information:

3710 Route 9, Suite B134

Freehold, NJ 07728

(Freehold Raceway Mall - lower level next to Old Navy)

Store Phone: 848-444-9868


Mon-Thurs: 10 AM to 8 PM

Fri-Sat: 10 AM to 9 PM

Sun: 11 AM to 7 PM